Amazon is joining the generative AI fray. Bedrock is the company's new API for Amazon Web Services (AWS) that lets developers use and customize AI tools that generate text or images. Think of it as a cloud-based and configurable alternative to OpenAI's ChatGPT and DALL-E 2 aimed at businesses and developers. AWS customers can use Bedrock to write, build chatbots, summarize text, classify images and more based on text prompts. It gives its users a choice of Amazon's Titan foundation model (FM) and several startups' models, including Anthropic's Claude (a Google-backed ChatGPT rival from former OpenAI employees), AI21's Jurassic-2 (a language model specializing in Spanish, French, German, Portuguese, Italian and Dutch) and Stable Diffusion (a popular open-source image generator).